During my tenure as Senior Manager of Graphic Design at The Metropolitan Museum of Art, I led the creative concept and visual direction for the Met Store’s 2020 Holiday Preview. Rather than focusing on individual products or categories, I developed a holistic, multi-platform campaign that combined merchandising, editorial storytelling, photography, video, and interviews to celebrate the museum’s collection and the stories behind it. My goal was to evolve the traditional holiday preview into a richer digital experience that inspired discovery while connecting content and commerce. The result was The Met Store’s first digital catalog, creating a more immersive customer experience and helping transform the holiday campaign into a destination for both shopping and storytelling.