Inspired by Making Marvels: Science and Splendor at the Courts of Europe, I led the creative concept and visual direction for The Met Store’s 2019 holiday campaign. Drawing from the exhibition’s themes of scientific discovery, celestial objects, and extraordinary craftsmanship, I developed a rich visual language featuring deep blues, metallic accents, astronomical motifs, and exhibition-inspired styling. The campaign extended across e-commerce, email marketing, digital advertising, photography, and print, creating a cohesive holiday experience that connected retail storytelling to the museum’s collection and exhibitions. The result was a distinctive seasonal campaign that elevated gift-oriented merchandising, reinforced The Met Store’s brand identity, and transformed exhibition inspiration into a compelling holiday shopping experience.