As Creative Director at NBCUniversal, I conceptually developed and designed a large-format out-of-home campaign promoting the full TODAY podcast portfolio throughout 30 Rockefeller Plaza. Inspired by the idea that audiences should be able to take the TODAY brand with them wherever they go, I created a visual system that transformed podcast listening into an extension of the TODAY experience, featuring mobile-first creative, podcast branding, and QR-driven engagement. My goal was to increase awareness of the growing podcast portfolio while encouraging seamless discovery across platforms and listening habits. The result was a high-impact environmental campaign that activated one of NBCUniversal’s most visible spaces, reinforced the TODAY brand beyond broadcast, and encouraged audiences to engage with TODAY content wherever they may roam.