During my tenure as Senior Manager of Graphic Design at The Metropolitan Museum of Art, I led the creative concept and visual direction for A Season Adorned, The Met Store’s 2018 holiday campaign. Rather than centering the campaign on broad gift categories, I built the creative strategy around photography of best-selling jewelry that resonated with our core customer, creating a more focused and emotionally engaging narrative. My goal was to unify product storytelling, promotional offers, gift guides, holiday essentials, and mobile shopping functionality into a seamless omni-channel experience that connected inspiration with conversion. The result was a multifaceted campaign spanning e-commerce, email, digital marketing, and print that delivered breakthrough messaging and drove a 76% increase in holiday campaign revenue compared to the previous year.