When The Met Store partnered with STATE Bags on an exclusive back-to-school collection, I led the creative concept and visual direction for the launch. Inspired by artworks from the museum’s collection, I developed a bright, energetic campaign that connected art, learning, and everyday life through photography, merchandising, and digital storytelling. My goal was to create a retail experience that felt equally appealing to children, parents, and museum visitors while remaining true to both brands. The campaign successfully expanded the reach of The Met Store’s family offerings and transformed a product collaboration into a memorable brand experience.