As Creative Director at NBCUniversal, I led the creative concept and design for the TODAY Show’s 70th Anniversary campaign, developing visual assets across digital, social, on-air, experiential, and promotional platforms. Drawing from seven decades of iconic moments and audience connection, I created a visual system that balanced nostalgia with a contemporary look and feel, incorporating archival imagery, milestone storytelling, and commemorative branding. My goal was to celebrate the TODAY show’s legacy while creating meaningful opportunities for audience engagement both on-screen and in person. The campaign extended across digital experiences, event signage, promotional materials, commemorative buttons, and TODAY Plaza activations, reinforcing the brand’s cultural impact and strengthening audience connection during a landmark anniversary year.